Business Acumen for Strategic Communicators: A Primer By Matthew W. Ragas - Paperback

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SKU:
9781838676629
Author:
Matthew W. Ragas
Publisher:
Emerald Publishing Limited
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Product Overview

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

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